7 Steps to make a big impression when mailing catalogs!
Mailing catalogs can be an essential part of your direct sales business. Why not make this an opportunity to really stand out and make and impression! Here are some tips that I have been using with great success. They make my customer feel special, allow my personality to shine through all while keeping it within a realistic budget and time investment.
Stickers, tabs and markers, oh my!
If your like me, you love office supplies! When you are mailing catalogs, it is a great opportunity to make them work for you.
Create a personally branded sticker for the front of your catalog.
Use this as an opportunity to add value to your customer in a way that will help you achieve your goals. I love to use a 2×4 craft paper shipping label for this! I like to mention something about a customer perk that is unique to me, a little blurb about being a hostess and the business opportunity. Make it fun, not a salesy turn off.
This is also an opportunity to let them know about a customer special, discount or promotion your may be running.
Use tabs to guide your customer where you want them!
Some of our catalogs can be really overwhelming to a new customer. Using tabs can direct them to what you want to make sure they check out. I use bright colored page markers that I can write on and flag my favorites. Every single catalog I send out, at a minimum, has Norwex’s top 10 best sellers flagged. If your company has packages, be sure and mark those too!
They end up looking something like this:
Send a personal note.
Whether is a sticky note on the front or a cute little card, always make it personal! We love the products we sell, so why not take advantage of an opportunity to rave about them! Fun note cards can be found in the dollar section at your favorite store or in the stationary department of your favorite mart. Some hobby store run weekly specials on paper goods and coupons can be found on their websites.
Include personally branded items.
I love creating my own branded cards to throw in with catalogs, orders and thank you notes! This is an opportunity for your personality to shine through when you are mailing catalogs. You can have FAQ’s or How to’s made up on a post card or make up product cards featuring your favorites or personal specials you may be running. Just be sure to run them y compliance if required by your company.
Cost effective packaging and time efficient system for mailing catalogs.
Find a cute, inexpensive envelope to make your presentation unique! These envelopes can be sourced from your favorite online store. I love them and use them for everything! They are large, super light weight and recyclable! I have found mailing labels in bulk online in both white and craft paper, which I prefer. Print up a couple sheets of everything at a time so they are ready to go! Stream line your process and have a “Mail Day”. I do all of my mailings on Monday. I keep a list in my planner, check my Google Forms for any requests and throw packages together Monday morning and hit the post office right after I drop the kids off at school. Most post offices now have a “do it yourself” kiosk in the P.O. Box area that is accessible before and after post office hours. I find the rates to be more accurate than printing postage from home, but it’s what ever is convenient for you!
A super special way to make your customers feel awesome!
I should probably keep this one a secret, but I want you to have awesome success, so here it goes! I get so much positive feedback from my customers, before they even open the package! They absolutely love this and allows you to build positive perception with them immediately! I always address my customers with glowing compliments. For example, The Always Beautiful Karen, The Super Awesome Stacy, The Very Special Allison, you get the idea!
Make sure you have a follow up system and a plan to make this investment worth it!
Once you get your gear all purchased, including catalogs and postage, you have made a time and financial investment. I have a system for every catalog that goes out the door and as soon as I drop that catalog in the mail, it goes into action. I make a note in my customer follow up system, that its been mailed and I text my customer and let her know its on the way. Then I immediately schedule all of my follow up contacts so I can service them best. This varies, depending on if she is requesting a catalog outside a party, if they are an online party guest or if they are a current customer. It also depends on your goals; do you want the sale, do you want them to attend an online event, are you after a booking or are you recruiting. Creating systems to stream line your follow up can make it much more doable and successful!
This is what my customers get. Since I have it all ready to go, request one of your own here!